General Marketing

    Target and Awareness Advertising Course

    This module will take about 30 minutes to complete. Target advertising channels send your message to a specific target market, while awareness advertising channels send your message to a broad a... (Read more)

    $75.00 $19.95
    Strategy and Planning Course

    This module will take about 35 minutes to complete. For many small and mid-size businesses, marketing is reactive rather than strategic. But a clearly defined plan is essential to reach your goa... (Read more)

    $75.00 $19.95
    Sales Material Course

    This module will take about 35 minutes to complete. Sales materials are used in response to leads or requests for more information that are generated by advertising campaigns, prospecting activi... (Read more)

    $75.00 $19.95
    Message Development: Vertical Messages Course

    This module will take about 25 minutes to complete. Companies must develop several messages to ensure the points that will interest and engage a prospect are included in their advertising and sa... (Read more)

    $75.00 $19.95
    Message Development: Company Messages Course

    This module will take about 25 minutes to complete. To effectively connect with prospects you must have several marketing messages. The purpose of a company message is to promote your company to... (Read more)

    $75.00 $19.95
    Direct Advertising Course

    This module will take about 30 minutes to complete. Advertising is one way you communicate company messages, identity and products/services to prospects. Direct advertising sends your message di... (Read more)

    $75.00 $19.95