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Strategy and Planning Course

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This module will take about 35 minutes to complete.

For many small and mid-size businesses, marketing is reactive rather than strategic. But a clearly defined plan is essential to reach your goals. This lesson simplifies the components of marketing strategy and advertising campaign development. Understand and implement concepts such as:

  • SCOT analysis
  • Market potential
  • Messages
  • Advertising channels
  • Tracking & analysis
$75.00 $19.95
:

Included Modules

Strategy and Planning

For many small and mid-size businesses, marketing is reactive rather than strategic. But a clearly defined plan is essential to reach your goals. This lesson simplifies the components of marketing strategy and advertising campaign development. Understand and implement concepts such as:

  • SCOT analysis
  • Market potential
  • Messages
  • Advertising channels
  • Tracking & analysis